Industries
Home Trades
HVAC, plumbing, electrical, roofing, remodel.
Home trades
Make the phone ring. Then keep your techs.
HVAC, plumbing, electrical, roofing and remodeling companies live and die by two things: calls in the busy season and technicians who stay.
Bench runs the marketing that gets homeowners to choose you first, and gives your techs and installers a reason to stay with you instead of the shop down the road offering a dollar more.
98%
of consumers used the internet to find information about local businesses in the last year.
BrightLocal Local Consumer Review Survey
88%
of consumers would use a business that replies to all of its reviews.
BrightLocal
110,000
HVAC technicians short nationwide, according to industry groups.
ACCA / industry estimates, verify
What's in the way
The challenges we hear most.
Seasonal whiplash
Summer and winter bring more calls than you can answer. Spring and fall go quiet.
Competing on price
Homeowners compare three quotes. Without reviews and a strong site, you look like everyone else.
Techs get poached
Good technicians get recruited every week. Pay alone rarely keeps them.
How Bench helps
Marketing, people and platform, working together.
Local search and maps
Show up when homeowners search "AC repair near me" and on the map where most calls start.
Reviews that sell
A steady flow of fresh reviews and fast replies that build trust before the first call.
Ads that book jobs
Google and Local Services Ads tuned to the services and neighborhoods you want most.
Maintenance plans
Campaigns that turn one-time fixes into yearly service agreements to smooth out slow seasons.
Tech recognition
Shout-outs for five-star reviews, certifications and work anniversaries, right in the app.
Recruit apprentices
Career content and ads that attract the next generation of techs before you need them.
In the field
Your techs are your brand in every living room.
Bench keeps them connected to the company, proud of the work and recognized for the reviews they earn, all from the truck.
Get more calls with BenchTurn every interaction into action.
Tell us where the backlog, the pipeline or the crew is thin. We'll show you the plan.