Solutions · Growth & Revenue
Competitor Analysis
Know who you are bidding against, and why you lose.
Why it matters
Your buyers are comparing. You should be too.
Every owner, GC and facility manager checks a few names before they call. Competitor analysis shows you what they see, who wins that comparison and exactly what it will take to move ahead.
65%
of B2B sales opportunities are competitive, meaning the buyer is weighing you against someone else.
Crayon, 2024 State of Competitive Intelligence
27.6%
of all Google clicks go to the number one organic result. Positions below the fold split what is left.
Backlinko, Google CTR study
58%
of competitive intelligence teams struggle to keep competitor information current.
Crayon, 2024 State of Competitive Intelligence
81%
of intelligence teams already use AI or plan to, to track competitors faster.
Crayon, 2024 State of Competitive Intelligence
What we benchmark
Six views of the competition.
Search visibility
Where each firm ranks on Google for the services and cities you both chase.
Keyword gaps
Searches your competitors win that your website never shows up for.
AI answers
Which contractors ChatGPT, Gemini and AI search name when buyers ask for a recommendation.
Website and offer
How their pages, proof, calls to action and lead forms compare with yours.
Reviews and reputation
Review volume, rating and response habits on Google and industry directories.
Hiring and employer brand
Open roles, careers pages and how they pitch themselves to the same skilled workers.
The AEC reality
Most trades compete on the same five searches.
In a local market, a handful of firms fight over the same terms: the service, the city and "near me." The contractor who owns those searches gets the first call, and the first call often wins the job. A benchmark tells you who owns them today and how far you are from taking them.
How Bench does it
From report to results.
Pick the right rivals
We confirm who actually competes with you for bids, service calls and talent, not just who is nearby.
Benchmark the numbers
Human strategists and AI tools pull search, content, review and hiring data side by side.
Find the openings
You get a short list of gaps you can win: keywords, pages, services and markets they are ignoring.
Act and re-check
We turn the plan into content, pages and campaigns, then re-run the benchmark every quarter.
Turn every interaction into action.
Tell us where the backlog, the pipeline or the crew is thin. We'll show you the plan.