Solutions · Growth & Revenue
PPC & Paid Media
Google, Meta and LinkedIn spend that pays back.
PPC, in plain English
What is PPC, and why should a contractor care?
PPC stands for pay-per-click. It's online advertising where you only pay when someone clicks your ad.
Those "Sponsored" results at the top of Google, the ads in your Facebook feed and the posts on LinkedIn are all paid media. Instead of waiting months to rank, you can show up in front of buyers who need your service today, in the exact cities you serve, and stop the spending any time.
Someone searches
A homeowner types "emergency plumber near me" or a facility manager searches for a roofing contractor.
Your ad shows first
Google runs a quick auction and places your ad above the regular results, based on your bid and ad quality.
You pay for the click
You're charged only when they click or call. A strong landing page turns that visit into a booked job.
Why it matters
Be the first name they see. Pay only when it counts.
SEO builds over months. Paid media puts you in front of ready-to-buy customers today. Done right, it is the fastest way to make the phone ring.
$2
average return for every $1 spent on Google Ads.
Google Economic Impact Report
65%
of high-intent searches, like ready-to-buy searches, end in a click on a paid ad.
WordStream
50%
of people who arrive from paid ads are more likely to buy than organic visitors.
Unbounce
3.2%
average Google Search ad click-through rate for home and building services.
WordStream Search Advertising Benchmarks
Where we run
Every channel your buyers use.
Google Search
Show up at the top when buyers search for your service in your city, right when they're ready to call.
Local Services Ads
Google Guaranteed listings that put home trades above the regular ads. You pay per lead, not per click.
Meta
Facebook and Instagram ads that reach homeowners and job seekers in the exact areas you serve.
Reach owners, facility managers, developers and GCs by job title, company and industry.
Retargeting
Stay in front of people who visited your site but didn't call yet.
Recruitment ads
Paid campaigns that put open roles in front of skilled workers before your competitors reach them.
The AEC reality
Most ad budgets leak before the first call.
Broad keywords, ads that send people to a homepage and no call tracking burn money fast. Bench builds every campaign around one question: which ads booked real jobs?
How Bench does it
Spend that pays back.
Target the right jobs
We choose keywords, areas and audiences around the work you want most, not just any click.
Build pages that convert
Every ad lands on a page with a clear call to action, a phone number and a short lead form.
Cut the waste
Human strategists and AI tools block bad searches, adjust bids and move money to what's working.
Report cost per job
Your Bench dashboard shows spend, calls, forms and cost per lead, so you know what every dollar did.
Turn every interaction into action.
Tell us where the backlog, the pipeline or the crew is thin. We'll show you the plan.