For over 30 years, I’ve built and run businesses at the intersection of corporate communication, talent acquisition, and marketing communications. That experience has earned me five ASA Voice Awards for overall excellence in corporate communication, recognition I’m proud of because it reflects the thing I care about most: getting communication right.
What sets my work apart is a focus on people. I’ve spent my career studying how humans think, decide, and connect with the brands around them. For more than 15 years, that curiosity has taken me deep into neuromarketing, learning how the human brain actually responds to messaging and why some brand stories resonate while others fall flat. That understanding shapes everything I bring to the table, whether I’m helping a company sharpen its voice, attract the right talent, or build a marketing strategy that lands.
Away from work, I’m a musician, an outdoorsman, and the owner of a small ranch. Those pursuits keep me grounded and remind me that the best communication, like the best music or a good day outdoors, comes down to authenticity and knowing your audience.
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Ryan Kovach
Chief Executive Officer
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fCXO, Fractional Chief Experience Officer
Danielle builds engagement systems that hold up under pressure, a discipline she learned long before corporate wellness: in her ten years active duty in the United States Air Force.
During her years in uniform, she stood up Global Patient Evacuation training and infrastructure that could not afford to fail, coordinating people, agencies, and resources under real deadlines to save lives. It was there she pioneered computer and video-based instruction to train federal personnel remotely, an early conviction that the right technology makes expertise scale. That conviction is the foundation of Bench Engage.
After her military service and completing her B.S. in Health & Wellness, she carried that operational discipline into corporate wellness, first in her time with Southwest Airlines and American Airlines, where she learned to run engagement programs across vast, complex workforces. At GM Financial, she now leads wellness, recognition, and engagement initiatives across North and Latin America, translating program data into the kind of results leadership can measure. She is a Certified Wellness Practitioner, Certified Mental Health First Aider, and recently completed her Data Analytics Certification.
Most recently, her work has earned:
Through Bench Engage, Danielle brings that full arc to her clients. She partners with organizations to strengthen both their engagement platform technology and the people it serves: assessing the platform through the lens of product development, guiding AI implementation, lifting participation, and managing the vendor relationships that quietly make or break a program. The same instincts that coordinated Federal agencies under pressure now align developers, vendors, and leadership around engagement infrastructure that lasts. For organizations that want a partner who can read the analytics, command the operation, and deliver results that hold, Danielle has done it where the stakes were highest.
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Danielle L. Miller
fCXO, Fractional Chief Experience Officer
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Perryn Olson, FSMPS, CPSM, CCMP is a sought-after B2B marketer and business advisor who understands the impact both strategy and technology can have on a company’s growth and bottom line. He mixes proven marketing tactics with cutting-edge technology to develop cost-effective, high-growth initiatives that seamlessly integrate business development, recruiting, culture, and marketing.
Utilizing his nearly two decades of experience in construction and technology, Perryn provides marketing strategy, leadership, and mentoring as a fractional CMO with Alt.CMO to construction and construction technology companies.
Previously, Perryn was the Chief Marketing Officer for the REX.one brands: REX Construction, REX Engineering, and REX Technology, which includes SuperDroid Robots and Descon. Before REX, he was My IT’s Chief Strategy Officer, where he managed the marketing strategy and sales team while providing direct client relations.
Perryn got his start in marketing at Design the Planet, a New Orleans brand marketing & design firm where he led their construction marketing division, The Brand Constructors, and became a nationally recognized thought leader on construction marketing. Perryn then worked with Hinge Marketing, a national professional services marketing firm that specialized in high-growth build and technology industry companies. As a marketing strategist, Perryn has developed business growth strategies for solopreneurs to multi-billion-dollar companies.
He is a fellow with SMPS (Society of Marketing Professional Services), a certified marketer with SMPS and the Construction Marketing Association, past president of SMPS Southeast Louisiana, past co-chair of SMPS Southern Regional Conference, and served on numerous SMPS committees and task forces. He has spoken and written extensively within the construction and technoloy industries, wrote The Construction Executive’s Guide to Brand Marketing, is quoted in numerous marketing publications, and is a frequent podcast guest.
Perryn is an Eagle Scout, a graduate of Loyola University New Orleans, and was named to ENR’s “Under 40” list. He lives outside New Orleans with his wife, two daughters, and husky, and coaches his youngest daughter’s swim team.
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Perryn Olson
Principal & Fractional CMO
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With over 15 years experience in marketing and communications, Ben Roberts is known for his keen eye for storytelling and award-winning media campaigns across industries.
Starting out as a freelance web developer and graphic designer, Ben learned each marketing stack by doing it, not watching it be done. Being a one-man-marketing-department helped him see the big picture when it comes to product development and branding.
Ben was the North American Marketing Director for a European modified wood company and helped launch their brand in the US & Canada. He increased traffic by 50% and grew leads by 5x and revenue by 3x while there.
Ben has also produced and hosted 2 seasons of an award-winning documentary series called Design vs. Build. This series has over a million views and has won 10 Telly Awards for branded content and cinematography.
Understanding the art of storytelling and compelling video made Ben a natural fit for product development and training of the Bench Engage video platform. Knowing what it takes to produce award-winning content, he wanted to develop a way that anyone could create consistently great videos with no training or experience. He sees AI tools as the perfect way to create specific solutions for difficult problems.
Ben spent much of his career in Austin, TX, but has recently moved to Orlando, FL, and lives near the most Magical Place on Earth. If he’s not working, he’s probably at Disney World with his wife, son, and daughter.
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Ben Roberts
CDO, Chief Development Officer
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Mohit Bhagchandani is a marketing consultant and digital growth strategist with over 15 years of experience helping businesses build stronger brands, generate predictable revenue, and scale through data-driven marketing, technology, and AI.
Throughout his career, Mohit has partnered with startups, SMEs, and established organizations across industries including construction, home services, professional services, e-commerce, healthcare, education, and technology. He specializes in developing end-to-end marketing strategies that combine brand positioning, paid media, search marketing, customer acquisition, conversion optimization, and marketing automation to deliver measurable business outcomes.
A recognized expert in digital advertising, Mohit has managed and optimized advertising campaigns with monthly budgets exceeding $1 million across Google, Meta, LinkedIn, and other performance marketing platforms. His analytical approach, combined with deep consumer psychology and performance marketing expertise, enables businesses to maximize return on investment while building sustainable long-term growth.
As the Co-Founder of Adeptimize, Mohit helps organizations navigate the evolving intersection of marketing, technology, and artificial intelligence. He advises businesses on leveraging AI-powered workflows, automation, data intelligence, and emerging technologies to improve operational efficiency, accelerate decision-making, and create competitive advantages.
While his work spans multiple industries, Mohit has developed significant expertise in the Architecture, Engineering, and Construction (AEC) sector, helping construction companies strengthen their digital presence, dominate local search, generate qualified leads, and scale their marketing operations.
Known for combining strategic thinking with hands-on execution, Mohit believes the most effective marketing is built on clarity, measurable outcomes, and continuous optimization. His mission is to help businesses simplify complex marketing challenges and build scalable systems that drive sustainable growth.
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Mohit Bhagchandani
CTO, Chief Technology Officer
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