Solutions · Brand & Digital
Marketing Strategy
A plan tied to backlog, headcount and margin.
Why strategy
Small teams. Big expectations.
Most AEC marketing teams are stretched thin, stuck on proposal deadlines with little time left to build the brand.
Bench gives you executive-level marketing leadership and a full team behind it, so strategy stops being the thing that gets pushed to next quarter.
The data
Busy on pursuits. Short on strategy.
69%
of AEC marketing teams have fewer than 10 people, regardless of firm size.
Source: OpenAsset 2024 State of AEC Marketing Report, via SMPS
86%
of AEC marketers regularly produce proposal materials, project sheets and resumes.
Source: OpenAsset 2024 State of AEC Marketing Report, via SMPS
50%
still track opportunities in spreadsheets.
Source: OpenAsset 2024 State of AEC Marketing Report, via SMPS
What we bring
Leadership, hands and a system.
A plan tied to the business
Marketing goals mapped to backlog, headcount and margin, not vanity metrics.
Proposals off your plate
We take on the pursuit work so your team can focus on relationships and brand.
One dashboard, not spreadsheets
Pipeline, leads, hiring and engagement tracked in one place your leaders can read in minutes.
Turn every interaction into action.
Tell us where the backlog, the pipeline or the crew is thin. We'll show you the plan.